Boosting digital skills to power the new economy

In today’s global market, businesses have an increasing demand for digital expertise. For companies to succeed, they need employees with practical skills and technical knowledge geared to the evolving digital landscape. By providing tools and training programs for small and medium-sized businesses, developers, and journalists, we’re helping India make the most of technology for a brighter tomorrow.

Helping small and medium businesses grow online

As small businesses across India chart their growth journey, technology will play a pivotal role in helping them explore new markets, engage different audiences, and compete more effectively. At Google, we believe that with access to the right information and support, small businesses can grow into world-changing companies. Our focus is to equip business owners with the right skills and tools to help them digitize and leverage the full power of the internet.

Under the Digital Unlocked initiative, businesses across India can access trainings, both online and offline, and a set of tools that can help them from conception to execution of their digital marketing journey. These include resources on improving discoverability, driving sales, and boosting productivity.

Number of individuals and businesses engaged

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Oct 2017

Small business success stories

The Internet is opening up huge opportunities for Indian businesses and entrepreneurs.

Here are just three businesses that have used digital tools to grow.

  • Buttercups Intimates

    Buttercups’ revenue went up by 13X in 18 months with the help of Google Ads solutions

    “I would say, without Google, Buttercups may not have grown as quickly and as efficiently as we do today. “

    Arpita Ganesh, CEO and Founder , Buttercups Intimates

    With its mission to make every woman feel comfortable in her skin, Buttercups is an online lingerie store featuring interactive calculators and quizzes that help customers create a customised fit.

    Though Buttercups started as an offline establishment, CEO Arpita Ganesh realised early on that measuring the return on investments was hard for traditional media, and that she can attain both reach and scale by going online.

    Starting with social media marketing in 2014, and eventually exploring Google advertising solutions, including Search, Maps, AdWords and Analytics, Ganesh says she quickly saw a massive jump in revenue.

    “When we started using Google Ad solutions, we never looked back,” she says. “I saw orders coming in from places I had never imagined, like Dibrugarh in Assam.”

    In the 18-month time span since starting its digital marketing efforts, Buttercups’ revenue grew by 13X. And since 2015, Buttercups has experienced a revenue growth of nearly 200 percent.

    “I would say, without Google, Buttercups may not have grown as quickly and as efficiently as we do today. “

    Arpita Ganesh, CEO and Founder , Buttercups Intimates

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  • DIVEIndia

    With digital marketing, DIVEIndia’s leads conversions increased by 230 percent in 16 months

    “Google has been the key factor for our online success. If we look at the leads, Google has been the most effective platform for our success online, with the best ROI.”

    Vandit Kalia, Founder, DIVEIndia

    With a staff of 15 and operations on two islands in the Andaman and Nicobar islands, DIVEIndia is the oldest dive centre in the Andamans, offering scuba training for all skill levels.

    In recent years, founder Vandit Kalia noticed a drastic shift in the way customers research their diving holidays. Since more people were looking up information on the internet, Kalia started to explore online marketing to expand DIVEIndia’s reach and create awareness organically.

    DIVEIndia started using Google AdWords in 2015, and then went on to invest extensively in Google Search and Analytics to drive divers to the website and track their online behaviour. The company also launched social media marketing to allow divers to share their experiences, and currently runs a targeted advertising campaign.

    With these efforts, DIVEIndia shows up in the top three results for anyone searching for “scuba diving in the Andamans”. Leads conversions increased by an average of 230 percent, year over year, and organic website traffic increased 400 percent between November 2015 and March 2017.

    “Google has been the key factor for our online success. If we look at the leads, Google has been the most effective platform for our success online, with the best ROI.”

    Vandit Kalia, Founder, DIVEIndia

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  • Astra Concrete

    Digital marketing allows Astra Concrete to reach overseas and generate over 60% of revenue from exports

    “With low costs, ease of use, and high security, Google Digital Tools for business have been very helpful and highly assuring business empowerment apps for small business owners like us.”

    Shrikant B. Parulekar, Founder, Astra Concrete Products

    Astra Concrete Products is a manufacturer and exporter of quality concrete spacers, supplying products to landmark projects, metro systems and high-rise towers in India and abroad.

    Before the company started its digital journey, most of its business was limited to the state of Goa. Offline channels made it difficult for Astra to spread the word about its innovative products to potential customers.

    In 2008, Astra started marketing its business through digital media, using Google Adwords, Sites and Maps to expand its reach. Astra also registered its products with B2B e-commerce websites such as Alibaba, Indiamart, and Tradeindia, which provided huge access to markets outside of Goa.

    Astra’s digital marketing strategy helped the business experience a steep rise in revenue of over 30 percent year over year. Today, 60 percent of its revenue comes from international orders, 30 percent comes from other states in India, and only 10 percent comes from Goa. And in the next five years, Astra aims to achieve a target of INR 100 Crores, mostly tapping the international market.

    “With low costs, ease of use, and high security, Google Digital Tools for business have been very helpful and highly assuring business empowerment apps for small business owners like us.”

    Shrikant B. Parulekar, Founder, Astra Concrete Products

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Training future mobile developers

India will have over four million developers by 2018, but right now, less than 25 percent of them have the skills to build for mobile. Given that 65 percent of India’s current users access the Internet only on their mobile phones – a trend that is only going to increase – we want to invest in helping India become the global leader in mobile app development.

A world-class developer education for millions

Google is already helping to foster and support India’s engineering talent. The Skilling for Developers Program aims to bring universities and training partners together to inspire and educate close to two million mobile developers.

Number of aspiring & new developers benefitted from the program

1,000,000

Benefitted aspiring and new developers

1300+

Faculty trained across 400 engineering colleges in India

~600

AAD (Associate Android Developer) certified developers, the largest number in any country

 

 

“If it wasn’t for this course, I would not have been so confident today without a formal degree in computer science.”

Niharika Sharma

Meet the developers

Niharika Sharma

Niharika Sharma

Bangalore

I was in HR, working as a recruiter, but really wanted to be on that other side, talking about gadgets and how technology is changing our day-to-day lives. One of my relatives challenged me about going into engineering because I’m a girl, so I wanted to prove them wrong. Then I heard about Google’s courses on Udacity. I started taking some online courses, and enjoyed very basic things. Today I have an Android Nanodegree and I work as an Android Developer, fulfilling my dream one line of code at a time.

Deepak Sharma

New Delhi

I’m from an electrical engineering background and was interested in coding, so I was studying Java for embedded technology. But my company was not going to recognise me as a developer, because I was from a different field. Then, my friend told me about Android development. I started learning about it from Udacity, and decided to try and pass the Associate Android Developer certification exam.

Soon after I got the certification, I found a development job. Today I’m working on Android projects in my current organization. I owe a lot to my family, because for four months I wasn’t getting any jobs. As I was changing my career direction to mobile development, my family told me, “It’s OK, you can do it.” So I did it. And now I'm happy to be working as a professional mobile developer.

Deepak Sharma

Google Developer Training

Learn more about the Mobile Skilling Program and get certified here.

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Partnering with top universities and online learning platforms

University Partnerships

With our Android Developer Fundamentals training program now being offered as a for-credit course in some of the top engineering universities in India – including Visvesvaraya Technological University, Dr. A.P.J. Abdul Kalam Technical University, and Jawaharlal Nehru Technological University – more than 75,000 students will be trained on Android every year.

Pluralsight Partnership

Pluralsight and Google have partnered to reduce the technology skills gap by offering free developer and IT content to re-skill Indian learners. Using a unique adaptive assessment engine, Pluralsight matches users to a learning path based on their skill level and interest. Through this partnership, 100,000 Indian developers will be activated on the Pluralsight platform.

Udacity Partnership

Udacity and Google have partnered to develop mobile and web development courses that lead to Google Certifications. Since we announced our India skilling initiative in 2016, 210,000 students have completed Google courses on Udacity, with 117,000 trained this year alone.

To continue this momentum, Google announced its sponsorship of 130,000 scholarships on the Udacity and Pluralsight platforms in November 2017. More than 60,000 developers have already registered for the program and started their mobile skilling journey.

Cultivating communities for learning and sharing

To strengthen the community of mobile developers in India, we’ve created different forums for students and developers to get together, share best practices, and learn from one another.

Mobile Developer Fest

Google launched Mobile Developer Fest (MDF) in Bangalore in 2017 to provide aspiring mobile developers with Firebase, Machine Learning, Android and Progressive Web Apps, and hands-on code lab training sessions.

The day-long event at CMR Institute of Technology gave students a chance to interact with certified developers and hear about their inspirational success stories. They also had the opportunity to become part of Google Developer Student Club and University Innovation Fellows.

In 2018, more MDF events are planned for engineering colleges across 12 additional states.

Developer Student Clubs

To further foster the potential of college students interested in mobile and web development, we created the Developer Student Club (DSC) program to help them collaborate and learn new skills.

In October 2017, 185 students from over 400 engineering colleges across 23 states were selected to be DSC Leads. As ambassadors of the forum, they help conduct campus events, train fellow students, and assist Google in promoting mobile skilling.

The DSC leads held their first summit in Goa in February 2018, with 200 students from 170 colleges across India learning from industry leaders and participating in a design thinking workshop.

Google Developer Days

Our Google Developer Days events showcase the latest products, platforms and tools to help developers create quality apps, grow and retain an active user base, and earn more. In 2017, we brought together nearly 2400 developers in Bangalore for keynote sessions, hands-on workshops, demos, and live entertainment.

Check out the post event report or view the recordings and photos to learn more about these events.

Training 10,000 journalists with Newslab

With 100 million users consuming digital news online* in Indian languages, news is a big interest area for users. Our Newslab initiative aims to collaborate with 10,000 journalists to help improve news reporting by sharing best practices on trust and verification, data journalism, and immersive and inclusive storytelling. We have trained 4500 journalists so far in India.

*source: W3Tech

More Google Initiatives